Computer operators should be "donated" to the countryside

Recently, with the nationwide bringing home appliances products announced the tender results, the computer program, was officially launched on the computer to the countryside. In this wave of computer countryside, whether in telecommunications or China Unicom, China Mobile, who will be able to go to the countryside PC makers computer "gift" to the countryside, who can receive long-term development in the rural communications market opportunities.

Computer to the countryside, China Telecom first to "dig" business

Relevant officials of China Telecom has the media revealed that China Telecom will focus on the computer to the countryside to cheaper broadband Internet access charges, the Joint PC makers to introduce computers plus broadband discount program.

As can be seen from the media reports, China Telecom to lay the true broadband in this computer to the countryside in the development of good thinking, and careful layout.

For example, the identity of the telecom operators have voted in the computer distribution companies subject to the countryside, but also a very important point is that China Telecom will thus be 31 provinces and one of the computer sales channels. While China Telecom has also considered the south than the northern part of the reality of the media that broadband coverage in some provinces in the north as China Unicom (formerly China Netcom's broadband business) situation, China Telecom will use Unicom broadband resources to ensure farmers as the first purpose of broadband access.

It can be said, as long as stable operation and smooth implementation, then, in telecommunications is the social and economic benefits would double harvest. No matter whether the pay farmers a friend, alone in this news report on telecommunications is also a positive. So, are China Unicom, China Mobile would be no computers to rural areas of opportunity? No, computers countryside market, operators have taken all of this the key to see how you do it.

For everyone: the computer operators should be "donated" to the countryside

The rural market potential, but restricting the countryside of rural market development and computer main factor is the friends of farmers being able to afford, whether it is willing to pay to buy. The conditions and with the purchasing power of the rural economy, on the other hand and the rural consumption level and consumption values. Conditions are not well-off peasant families may be able to afford. And the relative purchasing power of many users, you may buy a computer because they do not know what is difficult to buy the products.

Therefore, the development of rural markets is not easy, the countryside is also not a PC computer manufacturers cut prices on existing products or develop new low-cost computer able to solve. In a way, broadband to rural areas to rural areas is more important than the computer!

Farmers really do not need to network? CPPCC National Committee, Chinese Vice President Engineering Mr. He Quan Wu told the media in recent days, not farmers do not need, but we do not have the network means to provide to farmers.

In my opinion, to make broadband to rural areas, the natural need for the computer to the countryside. With 13% of government subsidies, compared to the countryside computer to really get into their homes, on broadband, exactly a pressing need for developing the rural market operators to introduce major policies, planning some activities in the broadband and computers, and mobile phones, mobile communications Based on the combined business, and strive to be able to go to the countryside computer "gift" to the countryside, rather than sold.

Zhuang Kuandai donated computer is not without precedent. For example, Netcom and Lenovo launched in many parts of the country had "bundled broadband + PC" mode. When in 2007, China Telecom Guangzhou Branch has launched the "My e-Home", "Zhuang Kuandai, take the computer" activities. Users only need a certain amount of pre-existing broadband charges, in addition to enjoy the 2M high-speed unlimited Internet access but also access to computers provided by the Guangzhou Telecom.

Just overwhelmed by the computer operator to "gift" to the countryside, still need to combine the practical and farmers in rural markets consumer psychology, together with the perfect experience, training, content and service, the development of more effective "gift" policy. To achieve economic benefit, hope operators and PC makers can focus on the realization of social benefits, recognizing this development in its rural markets in the long-term effects.







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